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A SaaS company’s link building techniques are similar to other business types.
Still, the list building methods are unique because of the type of content on publisher websites and the content resources a SaaS business possesses.
SaaS companies tend to have unique content resources, including engineering team insights, unique data, subject matter expert (SME) clients, competitor comparison pages, and a wide range of blog topics.
Using these resources, a company can secure brand mentions and links on sites that cover topics or content about:
- Software alternatives or comparison articles.
- SME listicles.
- Internal SME quotes for content creators.
- Statistical roundup articles to share SaaS clients or industry data.
- SME guest posts.
List building is the process of matching these internal resources to external entities that will benefit from that resource and finding relevant prospects.
As I explain in my SEJ article, A Guide To Linkable Assets For Effective Link Building, linkable assets will be essential to most link building campaigns.
If the site has no linkable content, then use this guide to start planning.
Although the techniques below can be used across other industries, they are currently highly effective in SaaS link building.
Now that you have content, start identifying prospective link lists...
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