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In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools.
Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to rank a site in search results.
Google’s algorithms and assessments matter for search rankings, not third-party scores.
As we look at Mueller’s advice, remember that even if Google doesn’t use the exact scores, the data from SEO tools can help you improve on-page and off-page optimization.
The Value Of SEO Tool Scores
While Google doesn’t factor in scores from third-party SEO tools, Mueller notes that these scores can provide an overview of how sites perform regarding SEO best practices.
The scores offer additional data points beyond what Google provides about how optimized sites are for search engines.
He explained:
“Transparently calculated scores can be useful to estimate your website’s standing or to point out actual issues. They could help with the next steps or perhaps even qualify the work that was done.”
Mueller emphasized understanding the scoring system’s mechanics as it can help determine the tool’s relevance to your needs.
A Google...
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