Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important way: They help us find information.
Since ChatGPT took the world by storm in late 2022, we've seen the technology integrated into Microsoft's Bing search engine and similar products emerge from both Google and Facebook. It’s clear that big tech believes that the impact of these tools will be truly transformational.
It’s also true that all of those tech companies generate a significant portion of their revenue from ads shown to users when they carry out searches. Millions of smaller businesses also rely on the technology to direct potential customers to their websites through the power of search engine optimization (SEO).
If generative AI does lead to a significant shift in the way we use the internet, those business models will be significantly changed. And everyone wants to make sure they have a stake in whatever comes next.
So, what does this mean if you’re a small or medium-sized business that relies on search engine traffic to drive potential customers to your website? And how will the esoteric art of SEO be affected by a dramatic change in the way we find information online? Let’s take a look.
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