Last Updated on August 16, 2023
Generative AI is taking the world by storm, and the question on many minds is, “What does Google Bard mean for SEO?” Since OpenAI’s ChatGPT became successful, several tech giants have entered the race to launch generative AI products, aiming to become leaders in this complex and rapidly evolving market.
One such newcomer is Google’s Bard, a large language model designed to engage in chat and handle various topics. Google began opening public access to Google Bard on 21 March 2023. After the launch, Google is planning to introduce Bard’s high-quality responses in google search results, too. This integration could revolutionize the SERP landscape, affecting keywords, algorithm behavior, and the way blogs are ranked.
The introduction of Bard into the SEO world signifies a new era where large language models like lamda play a pivotal role in shaping online content and visibility.
How Will Google Bard Transform the SEO Landscape?
Introduction to Google Bard in SEO
According to Google’s announcements in Google I/O 2023, the integration of Google Bard into the search engine is set to revolutionize the way we interact with search results. This AI chatbot, powered by complex information processing and natural language processing (NLP), will now respond to queries directly on the search engine.
Impact on Featured Snippets
The first significant change will be the presentation of Google Bard’s AI-generated response as the top result for any query. For...
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