A strong online presence is paramount for small businesses seeking to thrive and stay competitive. While navigating the intricacies of search engine optimization (SEO) might seem daunting, implementing some simple yet highly effective tactics can significantly improve a small business’s website visibility and search ranking.
Here, Rolling Stone Culture Council members explore a handful of easy actions small businesses can take to enhance their website’s SEO and attract more organic traffic. By understanding the importance of these strategies and how they positively impact search engine algorithms, small-business owners can strategically position themselves for success in the virtual realm.
Update Page Titles
The single biggest change a website owner can make to improve search ranking and clicks to their website is to update the page titles. They should include three things: the page’s targeted keyword, the benefit to the reader and a call to action. This will improve the rate at which searchers will click on your website in search results. – Matt Campbell, My Wedding Songs
Focus on Speed
The pages should load easily and quickly. This should help with both the rankings and whether people will actually stick around to look at what you’ve produced. Nobody, including search engines, likes a slow website. – Brian Framson, Citrus America Inc.
Encourage Click-and-Share Engagement
What has seemed to work is offering free advice in the form of video or blog content on a consistent...
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