Keywords are the backbone of any SEO strategy. In order to rank in search engines, you must optimize your content for target keywords that you want to be found for online. But how can law firms know which keywords will be best for their strategy?
Here’s how to find the best keywords for your law firm’s SEO campaigns:
What Is Keyword Research?
Keyword research is absolutely essential if you want to improve your firm’s search rankings. Keyword research is a process in which one finds search terms that people within their audience are searching for in hopes of ranking for those terms on search engines. When conducting keyword research, you’ll want to look at things like search intent, search volume, difficulty of ranking and estimated traffic.
Things to Consider When Conducting Keyword Research
You’ll want to focus on relevance, authority, and volume when researching keywords. These are the factors Google considers with keywords.
- Relevance refers to the fact that your content must align with the targeted keyword. Your content will not rank if it is not relevant to the keyword selected.
- Authority refers to how authoritative Google finds your site. Google wants to push content of sites that they feel are trustworthy and credible.
- Volume refers to how many people search for a term. If a keyword has a lower search volume then it may be easier to rank for it; however, ranking won’t pay off as very few people are searching for the term.
How to Research Keywords for Your SEO...
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