Securing a top spot on search engine result pages is crucial for driving traffic, boosting sales and, ultimately, achieving business success. But what happens when your website mysteriously drops in rankings or fails to rank at all? There are a handful of common reasons retailers struggle with Google ranking issues and they’re easy to fix when you know what to do — even if you’re not a search engine optimization expert.
Start with a good understanding of Google ranking factors and why they matter. Then, learn what can negatively affect your score in those factors and how to correct it the right way.
Understanding Google's Ranking Factors
Google uses over 200 factors to rank search results. They are constantly evolving which can make it difficult for retailers to keep up. However, if you’re aware of the top factors for ranking and which ones carry the most weight in scoring, you can focus on those and make a big difference in your rankings.
Currently, the No. 1 consideration going into Google ranking scores is people-centric content and providing the best user experiences. Everything on your retail website should be customer-focused to meet their needs and keep them engaged. Keep in mind that their search queries are what will drive whether they find you or not.
If you have content that’s difficult to read or your product pages are copy and pasted from the manufacturer's spec sheets, you’re going to lose points. The site's loading speed and mobile-friendly optimization are...
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