Online reviews are so important to consumers today that they can make or break your self-storage business. That may sound dramatic, but it’s true.
First, your current and future tenants genuinely care about them. Not only do most shoppers highly regard reviews as a way to decide if it’s worth doing business with you, their reliance on other people’s opinions continues to grow. In fact, the number and quality of reviews your facility has will boost the chance that a prospect will choose you.
These posts also play an integral role in driving traffic to your website and helping you secure valuable rentals. How? They improve where you appear in Google searches, particularly with respect to local results, thereby increasing your online visibility.
Consider these statistics:
- 93% of customers have made purchasing decisions based on online reviews. (Podium.com)
- Only 2% of consumers have never read an online review. (BrightLocal)
- 60% of consumers believe the number of reviews a business has is important. (Search Engine Journal)
- 3.4 stars out of five is about as low a score as most customers will tolerate and still patronize a business. (Podium.com)
More Reasons Why
While these numbers illustrate the importance of online reviews, there are other reasons why you should go out of your way to cultivate more of them for our self-storage business. First, while a satisfied tenant may move out
without ever thinking to leave a review (unless prompted), a customer who feels somehow...
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