ONE of the most important roles and specialities that needs to be a part of your marketing team is the SEO (search engine optimization) specialist. This role is also one that is almost non-existent in the Caribbean when you are looking at the job boards.
What we see a lot of is companies asking digital marketing specialists and social media specialists to be familiar with SEO and hope that they can perform their duties. Web developers in the Caribbean are also another group that is tasked with handling SEO. Still, companies must realise that web developers and SEO specialists are two totally different specialisations, and most web developers don't study SEO.
This is usually a dedicated role and of the utmost importance for your brand's digital and offline success.
The role of an SEO specialist
An SEO specialist is a professional who specialises in optimising websites to get organic traffic from search engine results pages (SERPs). SEO specialists work to improve a website's visibility and ranking in search engine results by optimising the website's content, structure, and technical elements.
SEO specialists are responsible for analysing keywords, researching competitor websites, and implementing SEO best practices to increase website visibility and rankings. Additionally, SEO specialists conduct keyword research, analyse website analytics, and monitor website rankings to ensure that websites meet SEO objectives.
In short, an SEO specialist is responsible for making sure...
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