Your website is your digital storefront in the wild and chaotic world of the World Wide Web. In this sprawling virtual city, you might have the most charming boutique with the most affordable prices, but if you are tucked in some back alley, you are destined to remain undiscovered and unprofitable!
SEO is what will pull you out of anonymity and plonk you right on the high street! It will lead people looking for you to your doorstep. For a small business where every client matters, SEO becomes an all-important bridge that connects your virtual store with the world. With each click, each keyword, and each optimisation, you pave the way for discovery.
SEO drives 1,000%+ more traffic than organic social media, and every small or medium business owner is well aware of the need to invest in SEO. But unless you are a conglomerate with deep pockets, it is hard to squeeze cashflows to hire an SEO agency for small business.
1. Yoast SEO
One of the most popular SEO plugins, Yoast allows users to add focus keyword phrases, SEO titles, meta descriptions, canonical URLs, and more to every post and page. Users can use it to add Open Graph metadata and social media images to articles. When it comes to SEO, Yoast’s famous readability analysis can help with intelligent keyword addition in the body content.
Other key features of Yoast are:
- Advanced XML sitemaps
- Schema markup
- Social sharing and slack sharing
- Internal linking suggestions
- Mobile-friendly view
- Readability analysis
- Language...
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