Search engine optimization is a moving target. But if marketers — in banking or any other industry — don’t keep up, it’s a major liability.
In early 2023, Google wrapped up its helpful content update, and by midyear, its primary analytics platform, Google Universal Analytics, was replaced by GA4. As a result, the snippet features in search results are becoming more relevant, so consumers can quickly get the answers they need to a question, without actually having to click on the link provided.
All of this introduces big changes for people in marketing, who have to work out the impact on content strategy, social media strategy and website design, among other things.
So we took our questions about best practices to Jason Hennessey, an SEO consultant and author of two books on the topic, “Law Firm SEO” and “Honest SEO.” He shared the mistakes he sees companies making, what content banks and credit unions should create to earn some Google love, and more.
What follows are excerpts from the interview, lightly edited for clarity.
SEO Missteps: Failure to Keep Strategizing and Erratic Internal Links
Q: What are some of the key SEO mistakes you see?
Jason Hennessey: A lot of people think SEO is just kind of “one and done” — that’s a mistake. People hire a consultant to come in, and they audit the website and say, “Okay, great. We checked that box, right? And it’s good now, right?” That couldn’t be further from the truth.
After you fix the website, you’re publishing more content,...
Read Full Story: https://news.google.com/rss/articles/CBMilQFodHRwczovL3RoZWZpbmFuY2lhbGJyYW5kLmNvbS9uZXdzL2JhbmstbWFya2V0aW5nL2RpZ2l0YWwtbWFya2V0aW5nLWJhbmtpbmcvYW4tc2VvLWV4cGVydC1zaGFyZXMtYmVzdC1wcmFjdGljZXMtY29tbW9uLW1pc3Rha2VzLWFuZC1lYXN5LXdpbnMtMTY3NDczL9IBAA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
