Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to understand your SEO campaigns. We’ll cover them here and help you to better determine how your law firm’s SEO campaign is doing.
Is Your SEO Campaign Working?
- Organic traffic – This number reflects the number of visits that come to your site from search engines without clicking on ads. It’s generally a good indicator of how well your web pages rank for relevant keywords and the quality of traffic that you get. You can view this information by going to the Google Search Console and looking under the “Search Results” report which is under “Performance”. From there, benchmark your own site against a few competitors. This is honestly one of the best and easiest ways to see what is working and what’s not.
- Keyword rankings – Your website’s position on a search engine results page (SERP) for a specific keyword or phrase is also important. The higher you rank, the more traffic you are likely driving. That being said, a website’s keyword ranking can change for a variety of reasons, whether it’s an algorithm update or losing backlinks or another factor. If you set up an official campaign, it’ll track your rankings daily and automatically. You can find this information in the “Position Tracking” tool. Enter your domain and click “Set up tracking”. You’ll also...
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