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Blog / Level Up Your SEO Efficiency with These 4 Quick SEO Tips
This article was written by Rob Tindula, Director of SEO at NP Digital.
Early in my SEO career, I put together a keyword research spreadsheet for a client. It had the URL paired with metrics like the primary keyword, search volume, current rank, and more. After showing my client the keyword research spreadsheet, they asked if I could take my research and add other data points like cost per click and any available conversion data.
It was a reasonable request and of course, I said yes.
But I remember thinking in the back of my mind that it would take me some time to complete the task. I would have to sort the data and then painstakingly copy and paste in the additional data points to match the current format of my spreadsheet.
It wasn’t until after I had spent far too much time manually pasting in data that I learned about an Excel formula called a VLOOKUP that could do what had taken me hours, in mere seconds. From that point on, my quest for SEO efficiency had begun.
This brings us to the point of this blog post.
Being good at SEO is one thing, but the ability to do good SEO quickly, efficiently, and at scale is a different story.
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