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Google’s Martin Splitt was asked how Googlebot’s crawling and rendering was adapting to the increase in AI generated content.
Martin’s answer provided insights into how Google handles AI generated content and the role of quality control.
Googlebot Webpage Rendering
Webpage rendering is the process of creating the webpage in a browser by downloading the HTML, images, CSS and JavaScript then putting it all together into a webpage.
Google’s crawler, Googlebot, also downloads the HTML, images, CSS and JavaScript files to render the webpage.
How Google Handles AI Generated Content
The context of Martin’s comments were in a webinar called Exploring the Art of Rendering with Google’s Martin Splitt, which was produced by Duda.
One of the audience members asked the question about whether the large amount of AI content had an effect on Google’s ability to render pages at the point of crawling.
Martin offered an explanation but he also added information about how Google decides at crawl time whether a webpage is low quality and what Google does after a determination.
Ammon Johns asked the question, which was read by Ulrika Viberg.
Here is the question:
“So, we have one from Ammon as well, and this is something that is talked about a lot.
I see it a lot.
They said, content production increases due to...
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