SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play.
As I highlight in my article “Unleashing enterprise SEO superpowers: The 4 pillars for SEO success,” mitigation and error management in technical SEO are crucial for a flawless online experience.
Companies can save time and money by equipping enterprise engineers with the knowledge of common technical SEO issues, streamlining the SEO process, and improving organic search performance.
Why engineers need to understand technical SEO
Here are some reasons why organizations must keep their engineers technical SEO-savvy engineers.
Cost-effective and time-saving
By identifying and addressing technical issues during the development phase, engineers can prevent costly mistakes that require rework.
Improved website performance
Sites optimized from a technical standpoint offer better user experiences, which can result in higher engagement and conversion rates.
Evolution of SEO
As the SEO landscape changes, having engineers who are up to date with the latest trends and ensures a proactive approach to website development.
Recent developments in SEO
Technical SEO holds significant importance, as Google’s John Mueller tweeted July 24.
“Technical SEO – it matters a lot. I double-checked some sites regarding SD usage. One had a performance report trending towards zero over 3 weeks. Cookie banner loaded with JS, no other...
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