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Blog / Amazon SEO Tips for E-commerce Brands
This article was written by Alex Egan, SEO Strategist at NP Digital.
Amazon is currently the go-to search engine for products. About 50% of consumers are using the platform as a place to first look at products, from multiple different suppliers, of all different costs.
It is important to note that even when doing a traditional Google search, Amazon is most of the time likely to show in the SERP.
Because of this, and how much presence Amazon has, it is important to complete Amazon-specific optimizations to garner the most organic traffic.
While traditional natural search practices still apply to Amazon, the platform itself has a few quirks, such as product titles and descriptions, that make organic optimizations different from Google.
It is important to optimize specifically for each platform because it enhances organic user experience, allowing for an easier way to find the right product, fast.
Here are the top Amazon SEO tips for e-commerce brands you need to be mindful of that will help you outrank your competitors, organically.
Keyword Research
When it comes to keyword research for Amazon, there are a few best practices you must follow. Begin by researching relevant keywords that shoppers might use when searching for products like yours.
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