Member Article
GA4, or Google Analytics 4, is the latest iteration of the popular Google Analytics platform. It offers many great features, such as enhanced data collection and reporting capabilities, making it an ideal tool for tracking your SEO campaigns. Moreover, it provides a range of different reports that you can use to measure the performance of your SEO campaigns and make informed decisions about how to improve them.
In this article, we’ll discuss some essential GA4 reports that you need to measure the success of your SEO campaigns correctly. Whether you’re into E-commerce, Non-profit, or any other industry - you will find the reports listed below indispensable.
Traffic acquisition reports:
The traffic acquisition report lets you see how visitors are reaching your website. It provides data on the source and medium of the traffic, as well as the number of visits by each type. This report is beneficial for measuring SEO performance since you can track which keywords and other tactics drive the most traffic to your website.
To find traffic acquisition reports in GA4, visit Acquisition>Overview>Traffic Acquisition. Once you reach here; you will find the sources of traffic and how many sessions were attributed to each source. By default, GA4 uses a data-driven attribution model to calculate the traffic source. Whether you opt for SEO Services India or have an in-house team, you can have essential traffic data regarding:
- Conversions
- Average engagement
- Engaged...
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