Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology, with a passion for using technology for the good of humanity. He is a best-selling author of 20 books, writes a regular column for Forbes and advises and coaches many of the world’s best-known organisations. He has over 2 million social media followers, 1 million newsletter subscribers and was ranked by LinkedIn as one of the top 5 business influencers in the world and the No 1 influencer in the UK.
Bernard’s latest book is ‘Business Trends in Practice: The 25+ Trends That Are Redefining Organisations’
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23 August 2023
Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important way: They help us find information.
Since ChatGPT took the world by storm in late 2022, we've seen the technology integrated into Microsoft's Bing search engine and similar products emerge from both Google and Facebook. It’s clear that big tech believes that the impact of these tools will be truly transformational.
It’s also true that all of those tech companies generate a significant portion of their revenue from ads shown to users when they carry out searches. Millions of smaller businesses also rely on the technology to direct potential customers to their websites through the power of search engine optimization (SEO).
If...
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