Singapore, Singapore , Aug. 29, 2023 (GLOBE NEWSWIRE) -- ZTX, the pioneering Web3 virtual world and creator platform, has exhibited the strength of its reach by successfully executing a user onboarding campaign over the previous weekend that yielded more than 200,000 new wallets being generated on Arbitrum.
ZTX
In line with its founding vision of offering a cross-platform experience that would bridge Web2 users to Web3, ZTX performed a one-day promotional campaign on its legacy Web2 platform to educate the community about its upcoming on-chain product. The result was significant, as it attracted over 200,000 new users across numerous global regions to create wallets and sign up for the ZTX platform.
The campaign centered around the airdrop of a unique virtual ZTX hoodie that could be used in both the Web2 and Web3 platforms, a trailblazing example of cross-platform interoperability that is often championed in the metaverse space but seldom practiced. Such interoperability was also the narrative that appealed greatly to creators, as over 20 creators from the legacy platform - who collectively had more than 8 million followers on the platform - participated in the campaign by creating content and hosting livestreams to further educate their followers about this on-chain expansion.
Reflecting on the motivations for creators to promote this opportunity, Alexx, Chief Futurist of ZTX and Web3 creator, said: “The potential to create your content and then publish it on multiple...
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