Google Search Generative Experience officially rolls out links to webpages within answers - Search Engine Land

Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers.

You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer.

• “Starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages, and easily learn more by visiting the sites. This is launching first in the U.S. and will roll out to Japan and India over the coming weeks,” said Hema Budaraju, Senior Director of Product Management at Google Search.

What it looks like. Here is a screenshot of an example of what this feature looks like:

Google also shared a GIF showcasing how it works:

Previous tests. Google started testing links within AI-generated answers in SGE in three different formats earlier this month. Google paused the test 16 days later, but continued testing the down-arrow cards test. Now, Google has decided to go with the down-arrow format with link cards.

Google said it will continue to test various formats:

• “We’ll continue testing different ways of presenting results and listening to feedback, while prioritizing approaches that continue to drive traffic to relevant websites.”

Launching in Japan and India. Google also said that SGE is launching as a beta in more countries and languages, including Japan and India. While Japanese users will be able to use generative AI...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.