AI company Typeface has partnered with marketing player GrowthLoop and Google Cloud with the goal of transforming marketing for organizations of all sizes. The companies today announced a unified “GenAI Marketing Solution” that brings together the best of their respective platforms and gives marketers an end-to-end approach to create and launch campaigns across channels, at scale.
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The offering allows teams to produce personalized content — from blogs to social media posts — for their campaigns, leveraging data from Google BigQuery, audience segmentation from GrowthLoop and Typeface’s generative AI smarts. According to the companies, it can cut the time taken to build and launch creative campaigns from several weeks down to days or even a few hours.
“Marketing leaders across the globe have shared with us that producing personalized content at scale across audience segments can be a significant challenge, often causing campaigns to take months and months to launch. The GenAI Marketing Solution announced at Google Cloud Next offers marketers — for the first time ever — the ability to rapidly generate and deploy tailored, on-brand content across customer segments … With this new solution, marketing teams can dramatically accelerate campaign launches freeing up time for more creativity and collaboration,” Vishal Sood, head of product at Typeface, said in a statement.
How exactly does the GenAI Marketing Solution work?
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