Love and marriage. They go together like … PR and SEO?
A good PR plan will elevate brand awareness, create a positive brand image, enhance media relations, maintain or improve brand credibility and reputation, and position the company as an industry thought leader. But when combined with SEO, that is when the magic happens.
Of course, no marriage is easy. It takes hard work, commitment and planning. Here are some tips to build a strong marriage between PR and SEO.
Communicate and choose words wisely – to build credibility and authority
A great SEO strategy begins with conducting in-depth keyword research. These words not only become the foundation of how a company is found online but represent what is important to customers. It is vital to share these keywords with the PR team so they can communicate what people want to know.
Media websites typically have high domain authorities and often show up at the top of search results. Using target keywords in press releases and during interviews can help optimize the publisher’s content about the company and strengthen credibility. Links resulting from these digital PR campaigns lead back to the company’s website landing page and can boost brand authority, increase organic search traffic and lead to higher rankings on search engine result pages.
Have their back – backlinks, that is
Backlinks are links to another company’s website, social media or content a third party shares. Backlinks and mentions across different channels spread...
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