ChatGPT‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch in March.
John Mcalpin has recently covered how the native OpenAI plugin can be used for several SEO use cases.
Advanced Data Analysis also holds significant potential for aiding PPC marketers in swiftly revealing actionable insights. Let’s explore how.
Getting started with Advanced Data Analysis
Advanced Data Analysis is “an experimental ChatGPT model that can use Python, handle uploads and downloads,” according to OpenAI.
Essentially, you can upload a file of various formats:
- Text (.txt, .csv, .json, .xml, etc.)
- Image (.jpg, .png, .gif, etc.)
- Document (.pdf, .docx, .xlsx, .pptx, etc.)
- Code (.py, .js, .html, .css, etc.)
- Data (.csv, .xlsx, .tsv, .json, etc.)
- Audio (.mp3, .wav, etc.)
- Video (.mp4, .avi, .mov, etc.)
Once you’ve uploaded one of these file types, you can perform various tasks.
You can merge and change file types, ask questions about the data and, most importantly, perform analytics and visualization tasks.
That’s where the magic happens for paid search marketers.
Too often, we spend our time combing through mounds of data, ad copy, landing pages, and search query reports.
We are looking for insights and opportunities to improve our performance.
We spend time trying to put these into graph form to communicate what we’ve found to a client or our leadership teams.
All these can be done very quickly and efficiently without...
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