If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe.
Typeface, a generative AI app provider, announced the launch of an integrated generative AI marketing solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to ‘merge generative AI into a single, streamlined workflow.’
What does this mean? Marketers can use the technology to accelerate campaign launches and uphold a uniform brand message more easily across all touchpoints. Generative AI technology can be used in a measured way, the company argues: expedite audience and content creation while retaining brand consistency.
The GenAI Marketing Solution has various weapons in its armoury. The integration with Google enterprise data warehouse BigQuery can enable marketers to create a 360-degree customer view by utilising first-party data from ads, sales and products, while audience segments from both BigQuery and GrowthLoop, can be blended with Typeface’s brand-personalised AI to craft personalised content. Marketers can also create brand-specific content with Typeface directly with Google’s collaboration suite Workspace, including Google Docs and Google Slides, to bring AI content generation into existing workflows.
Typeface and Google Cloud are partners, having announced a ‘major’ strategic partnership in June. The deal brings...
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