It’s no secret that the internet is a one-stop shop for everything a user will ever need.
Search engines such as Google or Bing aim to give you instant answers to your queries, displaying nothing but the most relevant of results so you can find exactly what you want with little effort.
In order to provide the best solutions, search engines use highly intuitive algorithms that scour content from around the web to determine who should be your first port of call. There is a way for businesses to maximise their visibility - search engine optimisation (SEO).
What is SEO?
SEO is the practice of implementing both front-of-house and back-end processes that will help search engines to understand the content you provide, your niche and your standing with audiences.
While they will use key metrics like checking the quality of any places that link to your website or blog (known as backlinks), the leading insights will come from keywords and phrases that relate to your products or services.
Businesses can target specific keyword sets and the more on-topic the information they provide, the better they will rank.
The ever-changing needs of search engine algorithms
To keep unethical websites and scammers on their toes, the algorithms used by search engines are consistently updated and will use different parameters to determine who deserves the top spots.
While the changes are often kept firmly under wraps, one of the latest developments has seen robots adding markers to imagery....
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