We examine why creatives are leaving social media, why it's increasingly useless for self-promotion, and some IRL alternatives to get your business up and running again.
4 September 2023
Whatever social media platform is your go-to, you might have noticed recently a dearth of posts from your favourite creatives and more time-wasting nonsense from randoms. If so, that's probably partly the fault of the algorithms, which seem to continually push towards more and more irrelevant content. But it's also pretty undeniable that fewer and fewer creatives are posting on socials, period.
This might be just a blip, but it feels like a historical shift to me. I first joined Twitter in 2008, when I was working on a web design magazine, and the web development community had fully embraced it as their network of choice. Anyone who was anyone was there, the spirit was friendly and constructive, and it was a great place to get inspired with new work and ideas, not to mention make contacts (who often turned out to be proper friends in real life).
For illustrators, graphic designers, animators and photographers, other platforms like Instagram have served a similar purpose. But the party couldn't last forever, and nearly two decades later, most of us are getting tired of it. And some of us are, if we're honest, quietly letting our social accounts wither and die.
It's not that we've cancelled or left these platforms in a formal way, and we probably never will. And we'll still post something...
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