In an era defined by constant connectivity, sports media rights holders find themselves with unprecedented opportunities to create epic viewing experiences for fans with their content.
Social media channels, owned and operated platforms and linear networks draw hundreds of millions of global viewers each year, offering ample opportunities for rights holders to maximise the value of their rights through cross-platform content. However, to truly capitalise on this potential, rights holders must embrace innovation and personalisation.
The modern sports fan craves more — more content, diverse formats, and personalised experiences. In the fight for consumer attention against giants like Netflix and TikTok, delivering the right content at the right time and on the right platform is essential.
An effective content strategy must be both proactive to anticipate audience needs, and reactive to promptly respond to unexpected moments. It must be agile and ready to adapt to the dynamic nature of live sports.
But how do we continue to innovate and effectively meet the ever-evolving consumer demands?
Emerging technologies such as artificial intelligence (AI) and automation solutions are transforming the content delivery process. With their ability to analyse vast amounts of data and extract valuable insights, these cutting-edge technologies empower rights holders to streamline their content workflows while creating personalised content experiences tailored to individual consumer...
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