Tuesday, September 26, 2023

5 Digital-Marketing Tasks to Consider Outsourcing for Your Self ... - Inside Self-Storage

Last updated Tuesday, September 5, 2023 15:02 ET , Source: NewsService

You can hire a professional firm to take care of your self-storage operation’s digital marketing, but what exactly are you getting? Do you know? If you opt to do this work yourself, are you able to cover all the bases? The fact is, sometimes you can save money by handling critical tasks on your own; but some should be managed by a professional.

When weighing the possibilities, factor in the opportunity cost. For example, the money you pay a third party to handle your digital marketing could also be invested into a different aspect of your business such as adding more storage units, upgrading technology or hiring more staff. On the other hand, if you opt to do it all yourself, you’re investing time you could focus on other things. Plus, you may not get the same results as a professional firm.

Some self-storage marketing tasks simply have to be outsourced. For example, building a website that allows online rentals isn’t really possible without a team of experienced web developers. If that isn’t

you, you need to hire someone. Also, a professional will know how to do the job better than you can. With a third party, you should see better performance overall.

That said, if you’ve got a limited budget, you want to prioritize the tasks that bring the biggest return on investment. At the end of the day, your digital marketing should help you rent more self-storage units. You can outsource a hundred marketing tasks—everything from weekly blogging to producing fliers and leaflets—...

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