Monday, September 25, 2023

Google Play Store Optimization – The Impact of SEO & ASO - NeilPatel.com

Last updated Tuesday, September 5, 2023 10:02 ET , Source: NewsService

Do you run marketing campaigns for an app-based company? If so, then perhaps you’ve found ranking on app store results pages to be a challenge.

The good news is that many app store optimization (ASO) techniques are similar to the search engine optimization (SEO) techniques you’re likely already familiar with. The even better news is that combining the two—SEO and ASO—can benefit your overall marketing strategy.

The team at my marketing agency, NP Digital, took a look at how three popular calorie counter apps perform in search and app store search results to find the secrets to their success. In this post, I’ll explore the connection between SEO and ASO and highlight key takeaways from my team’s analysis. That way, you can replicate a similar process.

Ready to learn more? Read on.

How Do SEO and ASO Work Together?

Before digging into how SEO and ASO can work together, you first need to fully understand what each is.

Search engine optimization is a set of practices with one goal—to optimize your website and content for search engine rankings. The better optimized your content, the greater the odds it will appear atop search engine results pages (SERPs).

App store optimization is similar to SEO, but instead of focusing on optimizing your website for SERPs, it focuses on optimizing your app for the app store. Think of it as app SEO.

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