- September 5, 2023
SEO Is Expensive. Or Is It?
The term search engine optimization often produced mixed feelings among business owners. Many view it as a kind of money sink that seems to eat up marketing budgets without any immediate or obvious reward.
To make matters work, pinning SEO professionals down on specific promises is virtually impossible. Agencies will hardly ever make concrete guarantees, telling clients instead that it takes “at least 12 to 18 months for the full effects of SEO campaigns to be realized.”
For the business community used to getting results, these responses seem wishy-washy, and many executives and leaders walk away with the impression that they are better off putting money into PPC.
The Cost Of Ignoring SEO
Of course, in any business situation, what really matters is the opportunity cost of any particular action. As such, many firms come to the realization that ignoring SEO is the worst of all possible options because it gives competitors the breathing room they need to get ahead.
Failing to engage in SEO means lost opportunities for business websites. Companies can’t build their organic traffic funnels, preventing a substantial proportion of leads from ever finding them.
Lack of SEO can also reduce conversion rates. The wrong type of users might arrive at your site, taking up your bandwidth without actually buying anything.
Finally, there is reduced credibility. Users don’t trust websites that rank poorly for...
Read Full Story: https://news.google.com/rss/articles/CBMiO2h0dHBzOi8vd3d3LnJlYmVsbGlvbnJlc2VhcmNoLmNvbS9zZW8taXMtZXhwZW5zaXZlLW9yLWlzLWl00gEA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
