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Transforming Your Online Presence: A Guide to SEO Link Building ... - Hindustan Times

Last updated Tuesday, September 5, 2023 19:02 ET , Source: NewsService

This article is your go-to guide to learn SEO Link Building for small businesses

The demand for a comprehensive SEO approach has reached new heights. With numerous enterprises establishing their online presence daily, the digital competition has intensified significantly. In this highly competitive market, being found at the top of Google Search results is a crucial parameter to ensure the success of your business.

In such a scenario, Link Building is one of the vital SEO strategies to improve rankings of businesses on Google Search Results. But what is Link Building? Link Building is a strategy under Search Engine Optimisation in which backlinks or hyperlinks are inserted in relevant websites or pages that lead to your website.

It is not as simple as it sounds! Poor Link Building may push your business’s search results down even further.

Don’t worry we got you covered. This article is your go-to guide to learn SEO Link Building for small businesses.

Why is Link Building vital for SEO, especially small businesses?

Google uses different parameters to decide its search results. Backlinks and their locations are one of the factors that Google considers when it receives a query. In simple words, backlinks are recommendations or referrals, and we as humans have a tendency to consider referrals, especially, when we are new to the area.

Many customers visit any local store after searching it online, so digital presence is the store’s first impression on customers. Hence, small...

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