Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T - Search Engine Land

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

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Prompt:

Tell me all the points I need to follow to make an EEAT SEO-optimized contact us page

Answer:

To create an EEAT (Expertise, Authoritativeness, Trustworthiness¹) SEO-optimized Contact Us page, consider the following points:

1. Clear and prominent contact information: Display your contact information prominently on the page, including phone number, email address, and physical address if applicable. This helps establish trust and accessibility.²

2. Multiple contact options: Provide various contact options to cater to different preferences. Include a phone number, email address, contact form, and live chat if possible. This ensures visitors can reach out in their preferred way.

3. Relevant and helpful content: Include relevant information on your Contact Us page that addresses common questions or concerns. This can include FAQs, customer support information, or links to helpful resources. Providing valuable content demonstrates expertise and...

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