We are expecting Google to announce that the Google August 2023 core update has been completed any minute now. But yesterday, I believe we saw another wave of volatility, maybe the final wave of fluctuations before Google calls this Google algorithm update as being done.
The issue is that the tools are not picking up on this change, so maybe it was just a traffic change from the Labor Day holiday weekend.
As a reminder, the Google August 2023 core update was announced on August 22nd, we didn't really see much movement until August 25th. Then we saw another wave of movement around the 30th through the 1st.
Now, I am seeing a larger spike in chatter within the SEO community on September 5th, yesterday. Some suspect the volatility is related to ranking changes due to this core update, while others think it might be to layout changes in the Google search results.
To be fair, the tools seem pretty calm but the chatter did 100% spike. Was it the Labor Day rush? Maybe? I am not sure.
SEO Chatter
The WebmasterWorld forums and the comments here have some people noticing big swings yesterday, September 5th. Here are just some of those comments:
This past holiday weekend was good traffic...today it's dropping like a stone. USA and Canada are -50%+ at 11am, while every other country is much higher. Strange how it's always USA and Canada that drop off a cliff. It all appears to be "direct" traffic (down 60% today), not search (up 32%). Typically that means Google Images.
Over here...
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