Did you know that 68% of online experiences begin with a search engine query and that people rarely go to the second page to find what they are looking for?
Clearly, to be discoverable, you have to be on Page 1 of Google. Not easy, but entirely worth it. This puts Search Engine Optimisation among the MUST-DO marketing activities.
SEO is a complex and competitive field that requires constant nurturing, and no matter what they say, there are no DIY options. If you want to use it to drive business bottom lines upwards, then we recommend working with a reputed digital marketing agency from the day you make your website live.
To do SEO well, you have to focus on one truth: For Google, users are GODs. Hence, they balance two main points: relevance and user experience. Google wants people to find the information they are looking for and enjoy interacting with the website that provides it!
Broadly, SEO rankings are impacted by the following factors:
- Keyword Optimisation
- Website Loading Speed
- High-quality Content
- Backlinks
- Search Intent and Content Relevancy
- Mobile Friendliness
- Domain Authority
- Website Structure
- Website Security
- On-page Experience
While all these factors play an important part, the ‘gateway factors’ that get users to visit and stay on a website - keyword optimisation and page speed – are especially vital. Let’s understand their role in driving websites to the top of the search rankings.
Keyword Optimisation
The first thing a user does on Google is type in a...
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