Modern link building starter guide - Search Engine Land

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank.

Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation.

These are good skills, but the best link building methods are based on the marketing of content.

Modern link building uses expert content to engage with content creators around a topic, showing experience and expertise.

This is the marketing of content, which is a different skill than traditional link building.

If you’re new to link building, eventually, you’ll reach a fork in the road. The first path is building links with highly controllable methods. The second path is to be a marketer of content.

The second path is harder at first, but staying focused will lead you to build more skills in content marketing.

It’s harder because you have to become great at understanding what the audience wants to read.

This guide is for the second path.

Keep reading to establish a foundation for your professional growth in building links from highly reputable and trusted websites.

What is link building today?

Link building is an SEO practice to increase the number of inferred or direct hyperlinks (links) to a webpage.

While initially focused on website list building and outreach, it has since expanded to include content marketing and strategy.

Modern link builders use traditional methods like building lists...

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