Monday, September 25, 2023

SEO and Social Media: How They Go Hand in Hand - JD Supra

Last updated Wednesday, September 6, 2023 17:02 ET , Source: NewsService

SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of

social media and law firm SEO as entirely separate, unrelated tools, you’re making a big mistake. While considerably effective on their own, when used in tandem in a coordinated manner, SEO and social media are significantly more capable of bringing value to your audience and more visitors to your firm’s website.

SEO for Lawyers and Social Media

How Do They Relate?

There’s no question that SEO and social media are two very different things. SEO is the process of improving a firm’s website in order to boost rankings in search engines. And social media, well that’s the act of creating posts with copy and maybe even images on various social sharing platforms like Twitter, LinkedIn, Facebook, etc.

So, how do the two interrelate? A huge part of SEO for law firms is off-page. This means that actions taken off of your website, such as backlinking, also impact your site’s ability to rank. In fact, the top Google search results have 3.8x more backlinks than the lower results.

A study done by CognitiveSEO analyzed 23 million social media shares to determine if there was a correlation between social media presence and SEO rankings. The results determined that on the majority of social media platforms, the stronger the social presence, the higher the ranking. While the relationship between social media and SEO isn’t exactly cause-and-effect,...

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