Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023.
Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results. Any change in rankings from a core update – positive or negative – can impact your organic traffic, conversions and revenue.
Knowing when Google makes these updates gives you something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm.
What now? It’s a good time to dig into your analytics to see what improvements you may want to make to your pages and content.
The announcement. Google updated its status dashboard that the update has completed rolling out today, as of 4:03 pm ET:
Core updates are big. In general. Google core updates are significant algorithm updates. The early SEO industry chatter suggested this update was a fairly impactful update compared to previous core updates. Now that the update is complete, we will do a report on the impact of this update in the coming days.
Previous core updates. Here’s a timeline and our coverage of recent core updates:
- The March 2023 core update on March 15th and ending on March 28th.
- The September 2022 broad core update was less impactful than previous core...
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