Monday, September 25, 2023

How videos can improve Google ranking (SEO) for your business - East Midlands Business Link

Last updated Thursday, September 7, 2023 05:02 ET , Source: NewsService

Having a strong online presence is crucial for the success of any business and one of the key elements of a successful online presence is search engine optimisation (SEO), which plays a significant role in determining where your website ranks on search engine results pages (SERPs).

While traditional SEO tactics like optimising your website’s content and using relevant keywords are essential, incorporating high quality marketing videos into your SEO strategy can be a game-changer. In this article, we will explore how videos can improve Google ranking for your business and why you should consider integrating them into your digital marketing efforts.

1. Enhanced user engagement

Google’s algorithms are designed to prioritise websites that provide valuable and engaging content to users. Videos do just that. When visitors spend more time on your website watching videos, it signals to Google that your content is relevant and engaging, which can result in improved rankings. To maximise user engagement through videos, consider the following tips:

• Create informative and visually appealing videos that resonate with your target audience.

• Keep videos concise and to the point, as shorter videos are more likely to retain viewers’ attention.

• Only embed high quality videos onto your website to ensure that visitors won’t be turned-off. Consider having your marketing videos created by a video production company.

2. Reduced bounce rates

Bounce rate refers to the percentage of visitors...

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