While it is important to constantly be thinking about creating new content for your website and blog, you also need to heed some mind for your existing content.
In this article, we’re going to talk about content pruning: what is it, and just how effective is it in SEO?
What is content pruning?
Content pruning falls under the content maintenance bracket. Simply put, it refers to the process of removing content that isn’t performing so well:
- Low traffic content.
- Low converting content.
- Duplicate content.
- Thin content.
- Irrelevant content.
It’s no different than pruning a Bonsai tree; it’s all about cutting away the dead or dying branches that are otherwise hindering the tree’s potential. What’s left is fresh, rich, and highly relevant content that your website visitors love to engage with.
There are many services available for this kind of work, and it’s not difficult to contact a digital marketing agency in Singapore if you need assistance with growing your business online and pruning your website content.
Why is pruning content so important? Is it good for SEO?
Pruning content is all about putting your best foot forward and doing away with anything that might be holding you back. In doing so, you improve the overall quality of the content on your website, which can lead to higher rankings in the SERPs (search engine results pages). But there’s much more to it than that:
- User experience: When you have a commitment to quality content and frequently cut away the shabby...
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