As we officially enter a new age of political smear campaigns created via AI, Google is trying to keep the record clean. The tech titan is now requiring that any AI-generated political ads hosted on its platforms must clearly include a disclaimer saying that the tech was involved.
The policy, which was posted as an update on the company’s Advertising Policies Help web portal, specifically requires any advertiser to prominently disclose when their political ad contains text, audio, or video created with generative AI. Exceptions to the disclaimer requirement include instances where artificial intelligence use is “inconsequential” to the ad’s claims—Google says in the update that this mainly applies to editing techniques like using AI to remove red eye or to resize images. The new policy will begin this November, a year before the 2024 election.
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Of course, the preponderance of AI content is a double-edged sword that’s not only capable of convincing people to believe false information but can also create a sense that nothing should be believed. We saw this recently when Trump supporters refused to believe that a 17-minute phone...
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