In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile search and also on desktop search.
Google posted on X saying, "Continuing our efforts to simplify Google's search results, we're extending the How-to change to desktop as well, which means this result type is deprecated."
Google updated the original announcement to say, "Update on September 14, 2023: Continuing our efforts to simplify Google's search results, we're extending the How-to change to desktop as well. As of September 13, Google Search no longer shows How-to rich results on desktop, which means this result type is now deprecated."
Here is a before and after screenshot from Google of an FAQ rich result going away:
Search Console Changes
I hope none of you lose your rich results here but I'd expect many of us to see them disappear. That means you may see less traffic from Google Search and a drop in click-through rates in Search Console.
"This change will be visible in the metrics for the How-to search appearance in the performance report, and in the number of impressions reported in the How-to enhancement reports. Since How-to results no longer appear in Google Search, we will be dropping the How-to search appearance, rich result report, and support in the Rich results test in 30 days. To allow time for adjusting your API calls, support for How-to in the Search Console API will be...
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