Google Helpful Content Update's Last Surge? - Search Engine Roundtable

Over the past couple of days, I've seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out.

This update seemed to wreak havoc on our industry, seeming to target SEO'ed sites a bit more than others. And Google says the update is doing what it needs to and will not be rolled back.

As a reminder, this update started to roll out on September 14th, about 12 days ago, so it should be done within the next couple of days. But sometimes these updates can take longer to roll out than just two weeks, although the previous one took 38 days but the one before that was only 15 days.

In any event, we are seeing more chatter while the tools are still acting super calm.

SEO Chatter

Here is some of the new SEO chatter in the past couple of days from WebmasterWorld and the comments here - this is just a sampling of that chatter:

Big drop in USA, UK, and CA traffic today, -35%, -25%, -75% respectively at 2pm. Yesterday UK ended the day at -39% and AU was -50%, USA was flat, CA was up 120%. So big swings and this is while my number of top 5 ranking terms keeps climbing all summer and through September.

Saturday global site 61.5%. I get concerned when it's sub 60% on weekends Saturday hotel venue 198%

So far today global site 53.5% So far today hotel 196%

The crazy inconsistency continues.

In Germany...

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