Recently Google introduced its next-generation analytics and data measurement tool – Google Analytics 4 (GA4). An estimated 38 million websites use Google Analytics to track data and that number is expected to grow.
GA4 replaces its 360 Universal Analytics predecessor which officially stopped collecting data July 1.
For small business owners, GA4 offers more accurate understandings of app and website engagement to facilitate and enhance the customer journey. With improved analytics come the challenges of adopting a new system – a process time-strapped entrepreneurs might struggle to undertake. This is where a proficient digital marketing agency plays a crucial role.
Chattanooga businesses have many options to choose from when seeking guidance in emerging digital landscapes like GA4. One local company is well-equipped to understand this innovative measurement system while also providing diverse marketing services to help small business owners maximize their online potential.
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