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AI search results that users can interact with it are a certainty. Search marketers can either get mad about it and do nothing or they can survey what’s coming and prepare.
Google SGE and Bing offer fairly similar approaches to AI that’s a hybrid of traditional search and a chatbot.
But that’s not necessarily what AI search results looks like in AI search startups today.
What’s experimental now may become the norm within the next year or two.
How To Prepare For AI Search
There are multiple AI search engines that are offering new ways to search that go way beyond both Google SGE and Bing, so it’s worthwhile to review what they’re doing as well.
One AI search engine that has good technology and could cause a disruption in search is Perplexity AI.
At the time of writing, the search query “Crocs cowboy boot” was going viral and trending per Google’s Daily Trends dashboard.
I did a search on Perplexity AI to see how it handles a trending search query.
Screenshot of Perplexity AI SERPs:
As can be seen above, a descriptive title is important in a chatbot style AI search engine.
A query for “What’s the best way to build links to a website” shows this result:
If Perplexity AI is the future...
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