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Google's Quality Rater guidelines have seen a significant evolution over the years. Initially, the focus was on E-A-T, an acronym for Expertise, Authoritativeness, and Trust. However, in December 2022, Google added an extra 'E' to this framework, introducing the concept of Experience.
This shift from E-A-T to E-E-A-T reflects Google's growing emphasis on user experience in content evaluation, a concept central to Pursuit Digital's SEO approach.
But why should you, as a website owner or content creator, care about E-E-A-T? Well, it's simple. Google uses these guidelines to evaluate the quality of web pages. The higher your E-E-A-T score, the more likely Google is to recommend your page to its users. It's like getting a five-star review from the world's most influential food critic.
Picture this: you're a chef, and Google is your discerning diner. Your website is the dish you're serving. Now, Google doesn't just want a meal - it craves a culinary experience. It's looking for the expertise that went into the dish, the experience that comes with every bite, the authority you hold in your culinary niche, and the trust that the meal is top-notch. That's E-E-A-T in a nutshell.
So, buckle up as we dive into the world of Google's E-E-A-T guidelines. We'll break down what each component means, why they matter, and how you can optimise your website to meet these standards.
It's time to serve Google - and your website visitors - a feast they won't forget.
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