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Blog / The SEO Metrics That Matter
It’s a fact. You can’t succeed online without SEO, and even as digital trends change, marketers still believe SEO is more relevant than ever.
Here’s a stat to back that up:
According to the State of Content Marketing report, 100 percent of marketers say SEO is more important now than last year.
It doesn’t stop with SEO, though.
Tracking your SEO metrics is an essential part of any content strategy.
However, that doesn’t mean all SEO website metrics are equal. Some are just vanity metrics, and, as you’ll find out later, there are some SEO metrics you can safely ignore.
In this post, I’ll explain the SEO success metrics that truly matter so you can focus on what’s important.
Ready? Then read on.
How Can You Use SEO Metrics?
Before I go any further, let’s start with how you can use SEO metrics to help with your digital and content marketing.
First, measuring your most important SEO metrics informs your strategy. If you’ve got pages ranking well for specific keywords, your organic click-throughs are increasing, and you’re attracting organic traffic, then it’s safe to say you’re doing something right.
On the contrary, if you’re struggling to rank in the SERPs for your chosen keywords, you’re not securing enough conversions, or you’re not picking up quality backlinks, that should tell you something is up.
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