SEO is getting harder and more challenging, especially when site owners and content creators use AI to produce "filler" text without value to the reader. Google's helpful content algorithm aims to curb a trend that will potentially (spam) fill Search with unoriginal, invaluable content that provides no satisfying experience to visitors.
The "Google Search's helpful content system and your website" analyzes various factors in a website's content value or helpfulness. It assesses whether the content is genuinely informative and valuable or solely created to boost search engine rankings.
Websites that predominantly feature unhelpful content will experience a negative impact on their search rankings. According to Google:
"Any content—not just unhelpful content—on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that's better to display. For this reason, removing unhelpful content could help the rankings of your other content. This classifier process is entirely automated, using a machine-learning model. It works globally across all languages."
The system uses machine learning and artificial intelligence to assess and evaluate the helpfulness of content across the web. This automated approach allows Google to continuously refine and improve the search results, making them more relevant and reliable.
In theory, the algorithm will rank people-first...
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