An online presence is vital for business growth, those who attended an Ai Group webinar about ‘going digital’ heard last week.
Business Recovery Advisers Tony Barrett and Millie Wall, who are working with flood-affected businesses across Victoria, said every business, regardless of size, location or type, needed to be online.
“It's where your customers are,” Mr Barrett said
“Ninety-seven per cent of people search online for local businesses, so if you're not there or if you don't have a good presence online, you're missing out on potential business.
“It also broadens your reach; anyone who has access to the Internet is a potential customer. People expect to be able to find you online.”
3 core elements of going digital
Creating an online presence can be done quickly, easily and inexpensively.
You need:
- a website,
- the ability to be found online by potential customers and
- some social media activity.
Website — your online home
“A website adds credibility and professionalism to your business,” Mr Barrett said.
“It’s an essential step in the customer journey and because you own it, you can tell your story and promote your business in the way you want.
“If you can give potential customers a positive experience on your website, that leads them to the next step and so on — and that's growth for your business.
“People expect you to have a website to the point that not having one can be a huge disadvantage.”
Choose a domain name
A domain name is your website address, eg ...
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