100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
With CallRail’s VP of Product, Jason Tatum, we will also cover the past and future state of phone calls, and how you can use AI to gain valuable insights that will transform your business.
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers.
Even more important than investing in PPC is investing in effective PPC management.
Many components make up a PPC management strategy.
Whether you’re a marketer just getting started in PPC, or a brand that’s looking to invest in PPC management, read on to learn:
- What PPC management is.
- Why you need PPC management.
- How to get the most out of your PPC management.
What Is PPC Management?
PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy.
There are several key responsibilities and duties within PPC management to deliver effective and efficient campaign results.
Some key aspects of PPC management include:
- Keyword research.
- Audience research.
- Competitive analysis.
- Identifying target channels.
- Ad creation.
- Budget monitoring & optimization.
- Landing page optimization.
- Performance reporting.
- Ongoing testing & campaign optimization.
Keyword Research
The goal of performing keyword research for PPC campaigns is to identify relevant and high-converting keywords that align with the company’s product or service.
Typically, PPC managers use a variety of tools to...
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