In a search realm ruled by giants like Google and Bing, the emergence of generative artificial intelligence, epitomized by ChatGPT, promises to overhaul the very essence of web exploration. The arduous task of sifting through endless URLs could soon be antiquated, replaced by instant access to magical answers mined from the boundless depths of the internet.
Nonetheless, this transformative wave isn't without its complexities. As these AI-driven search engines endeavor to elevate the online search experience, perplexing questions surface regarding the origin of information, the potential for whimsical responses, and the looming specter of copyright disputes.
Yet, lurking beneath the surface, there is one consequence of this AI revolution that has the potential to send shockwaves through the digital realm - the $68.1 billion search engine optimization (SEO) industry, a sector that once stood as the cornerstone of online visibility and content promotion.
Over the past quarter-century, websites, media outlets, blogs, and every digital entity with a domain have meticulously crafted their content to appease the digital overlords - search engines. Their aim: coax these search engines into prioritizing their content in the hierarchy of search results, attracting swarms of online surfers, and spawning an entire consultancy and marketing industry.
Enter Ravi Sen, an erudite scholar specializing in information and operations management, with an unswerving focus on e-commerce...
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